Guy Reason
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Franklin Templeton

Hello Progress: a two word philosophy.

I ushered Franklin Templeton—a trusty but dusty global investment firm—into the 21st century by developing this tech-inflected comms platform and design system.

The Brief

Get retail advisors, institutional investors and retail investors who think of Franklin Templeton as old fashioned to take a fresh look at the firm by signalling radical change.

The Insight

Often these corporate reinvention briefs are like pulling teeth. Luckily for me, with strong advances in technology, and industry-leading DE&I credentials, Franklin Templeton had a genuinely exciting story to tell.

The Execution

The lead client challenged us to ‘shock the market’ because he believed it would require something seismic to get the industry’s attention and deliver the reappraisal needed.

The AV asset couldn’t have been more direct. We literally blew up convention to signal the start of Franklin Templeton’s new era.

The Results

Across 14 markets and in 8 languages, we reinvigorated Franklin Templeton with bold statements, bright colours, a big explosion and a projection onto the tallest building on Earth.